How to Increase Traffic from Pinterest

Pinterest has steadily climbed to the top of the social networks online over the past few years. The site has over 100 million active monthly users, and those users spend over an hour at a time on the platform. With so many active users spending so much time there, it’s important for business owners to focus some of their efforts on to Pinterest.

Fortunately, Pinterest, if done right, requires less maintenance than Facebook and Twitter once you get it going, and it takes less attention for a Pinterest post to go viral compared to the other platforms. The site appeals to users because of its visual nature. Your followers can easily find exactly what they’re looking for by browsing your well-organized boards. If you’re using attractive images that catch people’s attention, they will be more likely to click on your image and follow it to your blog.

Not every business is Pinterest-friendly, but for those that are, here are some tips for increasing your traffic from Pinterest.

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  1. Establish your presence with Pinterest boards

You may find that you have many people that pin directly from your website, but it’s still important to set yourself up with a presence on Pinterest. As you gain followers, they will repin things that you have pinned, so it’s important to start with an attractive home base. A quick and easy way to know what boards to create is to go off of the categories on your website. Create a separate board for each category, and give the boards simple and to-the-point titles. As you add or change categories on your website, adjust and add Pinterest boards to reflect that.

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  1. Pin and Re-Pin to fill up your boards

Setting up your boards is a good start, but empty boards don’t look good to your followers. The easiest way to add to your boards is to re-pin what is already on Pinterest. You don’t need to add dozens and dozens of pins to each board, but enough to make them look full at a glance for now.

Then, you can take the time to pin original content from your website. We recommended installing the Pin It button on your browser to speed up this process. The button allows you to pin directly from the website page that contains the image, and it’ll automatically link back to that page. If you don’t have the button installed, you’ll have to manually upload images from your website. Then, you will want to go back in and edit the pins to add the correct URL to the image. It’s important to add the URL from the page that the image comes from – whether that’s a specific blog post or product page – so people don’t get frustrated with your pins not leading to the correct location.

There’s plenty of material out there that discusses the pros and cons of different Pinterest image sizes, what colors work best, and if there should be text on the image. You can research some of this, but typically well-lit and attractive images are appealing enough to garner re-pins. Look around Pinterest and see what catches your eye to and what has lots of repins to get an idea of the types of images that work. If you have information to share, it might be worth your time to create an infographic to pin, as infographics tend to perform well overall.

Don’t get too caught up on the exact number of pins and repins to post in a day, but just be diligent in being active on Pinterest every day. It only takes a couple of minutes to log on and repin a few pins that fit your brand or to pin some images from your latest blog post. Those few minutes, however, can mean the difference between ten visitors from Pinterest and 100, so it’s a good investment of your time.

  1. Install and Image Sharer Plugins On Your Site

If you publish a blog post with incredible images but no easy way for your audience to share them, you’re missing out on potential Pinterest traffic. You can do a quick Google search to find plugins that will work on your site. One that is very popular (and free) is called SumoMe. If a reader hovers their mouse over your image, they’ll see buttons that allow them to share the image on platforms like Pinterest, Facebook, and Twitter, among others.

You want to make it as easy as possible for an image to go viral on Pinterest, and by having readily-accessible Pin It buttons on your images, readers will be more likely to share the image with their followers.

  1. Follow and Get Followers

As you work on filling up your boards with pins, follow some of the users you are pinning from who look likely to follow you back. This is a great way to gain targeted followers. There is a bit of an unspoken etiquette specific to Pinterest that compels people to follow you back when you follow them.

The more followers you have, the more people see your pins and are likely to visit your site. However, don’t feel like this means you should buy fake followers. You want the people who follow you to interact with you by looking at and re-pinning your pins, and fake followers will not help you accomplish that.

One thing to keep in mind is your follow to followers ratio. You lose a little credibility if you have 100 followers but are following 5000 pinners. Try to keep the ratio as close to 1:1 as possible, and ideally work towards having more followers than what you follow.

  1. Tell pinners what to do next

Obviously, you don’t want to boss anyone around, but including a simple call to action (CTA) in your pin’s description is good practice. There are plenty of people who use Pinterest solely to share images, and they don’t do much clicking on to websites. However, there are many people who almost instinctually click on an image to be redirected to the associated blog post.

Write your descriptions in a way that leave pinners wanting more, and include a prompt to encourage them to click to read on for the rest of the information. While it may seem like a simple concept, giving followers basic instructions on what to do next is an effective way to increase traffic to your site. Getting users off of Pinterest and onto your blog is the ideal chain of events.

  1. Take advantage of group boards

If you’re just getting started on Pinterest, you might not have many followers to deliver your content to. Fortunately, there are Pinterest users who are happy to share their followers with everyone else. As you browse for boards in your niche, look for the little symbol on them that shows two people. That will let you know if a board is a group board.

You do need to get accepted as a contributor first. Some people may require you to submit a form with your request. Or, you can message the board’s owner or even leave a comment on a pin requesting to be a contributor.

Once you’re accepted, you have access to thousands of potential followers. While these users won’t show up in your follower list, whenever you pin to the group board, it will be delivered to everyone who follows that board. Taking advantage of group boards is an excellent way to get your content to more people and increase site traffic while you work on building up your own followers.

  1. Enable Rich Pins

You can get your business site Pinterest-verified, which allows you to enable Rich Pins on your site. Getting your site verified is just a matter of embedding a snippet of code onto your site, similar to an analytics code. Pinterest does a good job walking you through the set-up process.

Rich Pins give followers a little bit more information on the pin itself, depending on the type. There are currently six types of Rich Pins including App, Place, Product, Movie, Article, and Recipe. So, if you fall into one of these categories, it’s worth it to look into getting Rich Pins enabled to help increase Pinterest traffic to your site.

Some bloggers have seen that Pinterest traffic, overall, isn’t as profitable for them as organic or Facebook traffic. That doesn’t take away from the fact that it takes only a little time to gain free traffic from Pinterest.

Pinterest may not be as big of a platform as Facebook or Twitter, but in our opinion, it still deserves your efforts to gain traffic from it. As it continues to rapidly grow as a social network, you can enjoy even more traffic to your site if you’re already a well-established pinner.

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