8 Essential Books for Sales and Business Success

Did you know that the average CEO reads 50 books a year?  That’s because the greatest masters of business know one thing: no matter how experienced you are, there’s always something else you can learn. I read on average of 1-2 books a year which has helped me go from broke, to a top sales rep and growing my content marketing business from nothing. If you are looking for new ways to crush sales and succeed in the business world, start with any of these top 8 books for sales success, and move through the list from there.

The Psychology of Selling by Brian Tracy

The Psychology of Selling by Brian Tracy

  1. “The Psychology of Selling,” by Brian Tracy

This book makes a simple promise: increase your sales faster and more effectively than you ever thought possible.  But Tracy’s methods have proven results to back up the talk, as his training process has turned countless salesmen into millionaires.  This book combines proven sales approaches with popular psychology tips, pep talks, and insights on how to visualize the results you want in the sales world.









  1. “The 7 Habits of Highly Effective People,” by Stephen R. Covey

This book is focused on how to win in business, but takes a different approach than most literature on the topic, emphasizing the importance of making a balance between professional and personal success to become a truly successful person.  Despite it’s catchy title, this book is not concerned with handing out quick-starter tips that will promise you success tomorrow; instead, it shares intricate wisdom that needs to be picked apart and reflected on, but which can change your approach to work for the rest of your life.

Money Master The Game by Tony Robbins

Money Master The Game by Tony Robbins


  1. “Money: Master the Game,” by Tony Robbins

Tony Robbins has built up a reputation as one of the premier life coaches and motivational figures of our time, and he brings his unique approach to storytelling to this book.  It isn’t all just stories and motivational quips though: in order to write this book with practical tips, Robbins spent an extensive amount of time interviewing 50 of the most successful financial minds alive, from Warren Buffett to Steve Forbes.  The style of this book will make it feel like an easy read, but if you read closely, you will pick up some tips that can change your approach to investing and money management.






  1. “The First 90 Days,” by Michael Watkins

This book focuses on an important and often overwhelming aspect of the business world: transitioning into leadership positions in new spaces.  Watkins emphasizes the importance of making a strong start as a leader, and shares tips on how to become effective as a leader during the first 90 days that you have to prove yourself.  Namely, Watkins shares ideas on how to quickly transition from an outsider who takes value, to a true leader and insider that provides value to a team or project.

Jab, Jab, Jab Right Hook by Gary V

Jab, Jab, Jab Right Hook by Gary V

  1. “Jab, Jab, Jab, Right Hook.” by Gary Vaynerchuk

Vaynerchuk understands and conveys one very important thing about business in this book: success is all about branding, and branding is all about telling your story well.  In this guide, Vaynerchuk provides direct and practical tips on how to communicate your brand and story on social media platforms specifically, tapping into the demographics and tastes of each platform’s audience base to get your message across effectively.  After reading this book you won’t just know how to communicate on social media, you will be able to do so in a way that sells your story.





  1. “Think and Grow Rich,” by Napolean Hill

Originally published in 1937, this book is considered the forefather of modern motivational literature, but it still holds up today.  Napolean Hill asked for the first time “What makes a winner?” and then proceeded to look at the biggest business winners of his generation for answers.  This books was also the first wide introduction of the Carnegie Formula for Money Making, with its thirteen proven steps to reach wealth accumulation.  Make sure to pick up the updated version, which replaces some dated terminology and makes this a straightforward read for anyone looking for proven tips to reaching success.

How to Win Friends and Influence People by Dale Carnegie

How to Win Friends and Influence People by Dale Carnegie

  1. “How to Win Friends and Influence People,” by Dale Carnegie

Another timeless classic and forefather in it’s field of people-sills based literature, this book provides real practical tips to help you make people like you, win them over to your thinking, and influence outcomes through personal interactions.  Carnegie’s instructions are best suited to the business world, and by applying them smartly, you can cultivate relationships in sales and public relations that will help carry you through to success.  No matter how digitized the world gets, sales and business will always be about people, so this book’s advice will always be applicable.







  1. “Difficult Conversations,” by Douglas Stone, Bruce Patton

No matter how great you are at communicating or how adept you are at avoiding problems, “difficult Conversations” will come up eventually in any professional relationship.  Instead of just avoiding these types of talks and hoping they don’t happen, Stone and Patton urge readers to approach difficult conversations with a problem solving mentality that can lead to solutions that benefit both parties.  And this book provides tips on doing so.

  • Tim Reese

    I read “How to Win Friends and Influence People” by Dale Carnegie. It’s really classical book and every businessman should read it.