15 Blog Metrics You Need to Care About

Many people will tell you that you need to run a blog to make any kind of money online. Truth be told, you do. Blogs are critical to the success of any online business. What they don’t tell you is how to run a blog. They leave that up to you.

For the most part, people think that they need to publish post after post. Eventually, they’ll get found, people will read the blog and they’ll get an audience. Nothing could be further from the truth. In fact, you need to spend more time promoting your blog then you do making fresh blog posts. In the meantime, here are the top 15 blog metrics you need to care about in order to keep your blog up-to-date, professional and running at top speed.

1.    Pageviews

You need to get these views, but you need to get the right people to view your page. It doesn’t help if you get 20,000 page views and only five opt-in. It hurts even more if none of those five ever convert.

You can increase the right page views by creating a buyer persona and honing in on a particular audience. Don’t become a jack of all trades, master of none. Become a master of one trade, master that audience and then move on.

2.     Traffic Sources

Figure out where your traffic is coming from. If your traffic is coming from organic sources yet your spending a lot of time on social media, then that data will tell you that your social media strategy is not working. Put two and two together and create your strategy from existing data.

3.    Steady Growth

Monitor your growth every single day. Blog posts naturally result in traffic spikes. That’s all good and great, but, you need to be looking at growth over time. This will tell you if your audience base is increasing or if you need to change your strategy.

4.    Time on Site and Bounce Rate

Bounce rates can easily give you an idea of the kind of user experience you’re giving your customers. The more time people spend on your site, the more they are engaged with your content. If the majority people who land on your site instantly leave, then you need to change something so that they stay a little longer.

5.    Social Media Shares

Display your social media shares directly in your website. Not only does this create social proof, but it gets your content in front of new audiences. When people share your blog content, it is a direct way of telling you that you have something of value and that it’s worth sharing.

6.    Social Media Clicks

Whenever you write a blog post, you need to promote it. Otherwise, no one will ever read it – simply because they don’t know about it. Always be promoting your blog on social media. By monitoring your social media clicks, you can figure out what content works, which headlines work and how this metric can guide your future strategy.

7.    Comments

Comments provide a way for your audience to connect directly with you, the author. The most respected blogs create entire conversations through the comments section. Comments provide valuable information about your audience gives you a chance to interact with them directly. Furthermore, comments are a direct type of social proof.

8.    Inbound Links

While you do need links, you need the right kind of links. Links aren’t what they used to be. It used to be, at one point that you could rank higher simply by having more links point back to your website. A simple Google update changed that and now, you need to have high-quality links coming in from authoritative sites. That’s usually done through open relationships with the site authors themselves.

9.    On-page Links

One of the quality factors that Google takes into consideration is your internal links. These are links that point to other pages on your website. When you have a healthy mix ratio of on-page, inbound and outbound links, Google respects that. Internal links are something that usually get overlooked by many webmasters.

10.Email Stats

Always be monitoring your email stats, such as your click-thru rates, open rates and unsubscribes. This will tell you how to adjust your email marketing strategy.

11.Email Subscribers

As soon as you have your blog routine down, you can focus on email subscribers. The goal is to steadily grow your list over time. This can easily become the lifeline of your business.

12.Conversion Rates

Conversion rates are the equivalent of sales. And nothing happens without a sale. If your website visitors aren’t converting, then you need to adjust your strategy. A little bit of A/B testing might be in order.

13.Customers

For this one, ask your customers how they found you. Create a small 3 to 5 question survey to capture this feedback. This can give you some valuable insight into your future strategies.

14.Cost

Every blog carries a cost – not just a monetary one.